Location: Greater Brighton Area Chamber of Commerce
                  218 E. Grand River Avenue, Brighton 48116
Time:        5:01 – 6:30 p.m.
Cost:         No charge!

The Michigan Technology Network (MiTN), and the Chamber of Commerce invite you to a 5:01 Networking Mixer. Robert Kamal, President of KoHorts, will present on the topic of “Mobile Marketing is Here: Learn How It Can Drive New Business and Help Keep Customers”. It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org) Mobile coupons get 10 times the redemption rate of traditional coupons. (Source: Borrell Associates) Consider this, and the fact that by 2014, more than three billion of the world’s adult population will be able to transact electronically via mobile and Internet technology. Further, by 2013, mobile phones will overtake PC’s as the most common Web access device worldwide. (Source: Gartner).

A partnership formed between KoHorts and Mobile Comply enables companies to educate their staff and customers on how to build, deliver, and measure mobile campaigns from start to finish. This allows them to track, in real-time, how their mobile customer base is growing and how well their mobile marketing campaigns are working. KoHorts is a Michigan-based company that provides a completely automated Mobile Marketing Service, including mobile campaign management and coupon delivery to mobile phones. Mobile Comply allows users to learn about mobile strategies then create marketing campaigns using coupons and social media campaigns. The KoHorts system allows companies to tailor their campaigns to meet unique industry needs and now offers the first personalized voice-based coupon claiming system. With the partnership between Mobile Comply and KoHorts, businesses will be able to apply best practices methodology to their mobile campaigns, thereby increasing their success.

Join MITN this evening and learn how a new service by KoHorts and their partnership with Mobile Comply is increasing traffic while reducing marketing costs for local businesses by using an automated Mobile Marketing Service that: 1. Takes action by helping convert prospects to customers 2. Identifies prospects interested in your products and services by automatically sending coupons to their mobile devices and 3. Provides real-time data to help businesses stay connected to their customers.

This event is designed for technology personnel/professionals interested in developing business while networking with others in the field. Those interested in learning more about the Michigan Technology Network are also invited to attend.

The Michigan Technology Network (MITN) is a statewide organization driven to enhance the development of technology professionals through education and networking events with a focus on community involvement. The core pillars that drive the organization and its goals are education, networking and community. For more information on MITN please contact Pam McConeghy at 810-227-5086 or pamm@brightoncoc.org.

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